"Defend your shelf selection!
Deregulation of OTC medicines in the para-pharmacy sector"

2008 is bringing changes to the economic model for manufacturers and retailers in the sectors of healthcare and cosmetics sold at dispensing pharmacies and via the para-pharmacy channel.


With the arrival of OTC medicines (not reimbursed and sold over the counter without a prescription), the sector's players are now required to think ahead and more actively defend the role they wish to play and strategies for highlighting their products in dispensing pharmacies.

GIPHAR, one of the biggest names in the pharmacy sector with an established reputation for its expertise and dynamism as the largest French pharmaceutical grouping of its kind, will set out its vision and describe its experience.


In a complementary presentation, Klee Commerce, the Klee Group's software entity, will describe the Merchandising solution used by many major players in para-pharmacy which enable all the new challenges on the sector to be met effectively.