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Wednesday 25 June 2008
Pharmacy Special
 
September 2008
Cosmetics / Luxury goods special


"Defend your shelf selection!
Deregulation of OTC medicines in the para-pharmacy sector"
2008 is bringing changes to the economic model for manufacturers and retailers in the sectors of healthcare and cosmetics sold at dispensing pharmacies and via the para-pharmacy channel.

With the arrival of OTC medicines (not reimbursed and sold over the counter without a prescription), the sector's players are now required to think ahead and more actively defend the role they wish to play and strategies for highlighting their products in dispensing pharmacies.

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"Point of sale communication ? : Strategies & Solutions"

Are your new products displayed to best effect in your retail channels?

Are your merchandising recommendations sufficiently tailored to the specific features of your markets?

Discover our high-performance solution for optimising your merchandising recommendations.

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Klee Group - Centre d'Affaires de la Boursidière BP 159 - 92357 Le Plessis Robinson cedex - Tel : + 33 (0)1.46.29.25.25 - Fax : + 33 (0)1.46.29.25.29